Five Years of Product Design

What I worked on:

• Redesigned the 20-year-old control panel, rethinking information architecture and user mental models
• Worked closely with the Creative Director on a company rebrand, then built the new marketing site
• Created internal design system and component library
• Shipped third-party integrations (QNAP cloud storage partnership)

This was my first opportunity to hire and manage designers and frontend developers — a theme that continued through most of my subsequent roles.

Company Rebrand (2014)

Worked with the Creative Director to refresh DreamHost’s brand identity. We ran exercises to define brand values (Authentic, Passionate, Community, Inventive) and personality. I then built the new marketing site using Jekyll for performance and modern tooling.

Control Panel Refresh (2015)

First phase of a multi-year redesign effort. Focused on the application chrome — header and navigation. Condensed 75 top-level navigation items into 5 main sections through card sorting exercises.

Control Panel Redesign (2017)

Full reimagining of the 20-year-old control panel. The key insight: users think in terms of websites, not services. Reorganized the entire architecture around that mental model.

Led a team of 3 designers through research, prototyping, and user testing. Delivered a coded Vue.js prototype and design system foundation.

QNAP Integration (2014)

Turned the cloud storage product into a platform for third-party integrations. The challenge: designing flows that cross between two different company interfaces.